Custom - Designed By You

You the main character? Enter our custom realm, combining authenticity with top tier craftsmanship. Ice up or gift that authentic piece. Tailor it, choosing from our endless buffet of fonts & styles.


Real talk from those who wear their truth.

Man, this ain't just jewellery; it's a whole mood. Got a photo pendant for my sister's birthday, and the level of detail is mad! Every time someone asks about it, I proudly say it's from NO FUGAZI. They truly understand the streets and the stories we want to tell.


Growing up in London, you learn to spot the genuine from the fake. NO FUGAZI? It's as real as it gets. Their pendants aren't just jewellery; they're stories, memories, moments... all captured in gold.


Swear down, every time someone clocks my pendant, they're feeling the energy. It's not just ice – it's the city's vibe, crafted.



We are committed to providing the highest quality products. When you shop with us, you choose excellence.

Designed in London

Feel the pulse of London through our jewellery.

Buy Now & Pay Later

Cop the ice today, sort out the bill later with Klarna or Clearpay.

Free Delivery

Available on all orders over £75. Our delivery isn't guess work, it's a promise.

Lifetime Warranty

Trust us to keep you shining forever!

Real Gold

We harness an unparalleled finishing method, leveraging only the finest materials, to ensure unmatched durability.

Easy Returns

Try it, wear it, love it! We stand by the quality of our jewellery.

High Durability

Shine effortlessly in any environment with our jewellery, some of our designs are expertly crafted to be both waterproof and sweatproof.